For associations

Someone on your board may know your next sponsor.

Lay participating board, staff, and leadership networks over your sponsor list. See who can make the introduction and which prospects are still truly cold.

Match: leadership networks matched against sponsor and member lists

This isn't about your members' networks. It's about your board's, your staff's, and your leadership's.

Matched against your sponsor list, they show where your organization already has a relationship and where your non-dues revenue work is still going in cold. The more of your leadership who opt in, the more it finds.

Match in two minutes

What your association gets

Your leadership's LinkedIn reach, matched first against the sponsor list driving non-dues revenue. Use the same view for membership when that becomes the priority.

Non-dues revenue

  • Warm paths to prospective sponsors and exhibitors
  • Who on the board or staff can make the introduction
  • Which current sponsors depend on one relationship

Membership

  • Prospective members your leadership already knows
  • Where your content actually reaches, and where it doesn't
  • Current members nobody on your leadership is connected to

Leadership

  • Your organization's LinkedIn reach as something you can see
  • Board engagement made visible
  • What's warm and what's cold before the next campaign or event
Where your content lands
Four lists, each with the share reached by at least one board or staff member REACHED BY YOUR LEADERSHIP Current sponsors 88% Sponsor prospects 61% Current members 74% Prospective members 41% Green is where your posts already land. Amber is where they don't.
How much of each list your board and staff already reach. The lower the number, the fewer of them see your posts.
Who to connect with first
Sponsor prospects nobody on the board or staff is connected to yet, with a target list count SPONSOR PROSPECTS, NOT CONNECTED YET Keystone Building Products VP Marketing 0 of 9 leaders Northgate Insurance Director, Partnerships 0 of 9 leaders Ridgeline Software CMO 0 of 9 leaders 33 of 84 sponsor prospects have no connection to anyone on your board or staff. Connect first. Then the sponsorship post reaches them.
The sponsors and members nobody on your leadership is connected to yet. Close these gaps before the next sponsorship push or membership drive.

Your readout

Built around the list that matters most to you right now.

1

Your goals, and which list to start with

Sponsors, members, attendees, or followers.

2

Your leadership's networks against that list, live

3

Quick wins

Who's one introduction away.

4

How this fits your non-dues revenue and membership goals

5

Q&A, and making sure it works for your team

Intero has worked with associations on LinkedIn for years: positioning, digital presence, speaking at your events, and professional development for staff and boards.

Match is the readout that shows where that work should point. You can read more of our thinking on LinkedIn for associations on the Intero blog.

Pricing

The warmer path may already be on your board.

One readout shows you where to ask.