It's Business, Not Social™ — Since 2011

Turn relationships and credibility into growth.

We help individuals and teams use LinkedIn and their professional networks to reach prospects, earn referrals, recruit talent, and grow their business.

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Trusted by leaders at

The Challenge

The patterns we see every day.

I know the right people are in there somewhere.

But you can’t see your network clearly, and the people you want to reach can’t see what makes you different.

We have the tools. We’re not using them.

LinkedIn, Sales Navigator, AI: paid for, barely touched, because no one owns the how.

We’re busy, but the right conversations aren’t happening.

Activity isn’t the same as pipeline. Without a system, the effort just leaks.

How we help

Four ways to work with us.

Start with the route that matches what you need now.

Intero Insight

See your whole network in one place
Surface the relationships worth acting on
Free to start

Strategy & Implementation

LinkedIn strategy & advisory
Profile & executive presence
Content & company pages
Sales Navigator & business development
Recruiting & employer brand
Outsourced sales + marketing

Training & Coaching

Team workshops
Leadership sessions
1:1 and group coaching
Learning & development programs
Licensed training materials

Speaking

Conferences and company meetings
Associations & membership groups
Vistage & CEO groups

Need a more specific starting point? Explore the complete service map →

Our approach

It always comes back to networks.

All of our work is around networks. We were mapping them by hand long before we solved it with this version of Intero Insight. The judgment has always been ours — the software just made it faster.

It's Business, Not Social™ — Since 2011

Who you'll work with

An experienced team you'll actually know.

Tens of thousands of hours coaching, building, and working inside LinkedIn — and you'll always know exactly who's on the other side of your work.

Colleen McKenna

Founder + Principal

Author of It's Business, Not Social™ and the practitioner behind the methodology.

LinkedIn Meet Colleen

Liza Slavin

Partnerships + Coach

100+ client engagements, turning strategy into everyday practice.

LinkedIn Meet Liza

Jim Cusick

VP, Growth

Builds Intero's tools and AI capability, including Intero Insight.

LinkedIn Meet Jim

Our impact

Fifteen years, measured in relationships.

800+organizations served

$26Min attributed revenue across
a single engagement

15 Yrsof the It's Business, Not Social™
methodology

30K+hours working inside LinkedIn

What clients say

Colleen McKenna and her Intero team are difference makers. As a Vistage Chair, my members have benefited over and over from her advice on how to use LinkedIn and improve the visibility of their companies. They’re my go-to for all things LinkedIn.

Shaun BradleyVistage Chair

She’s become a tremendous resource of knowledge and expertise that’s helped me personally and professionally — with tangible results. I highly recommend Colleen and her team at Intero.

Grant HeslinCEO, Sage Street Partners · Vistage Chair

I was quickly educated and then coached on a practical strategy to grow my business on LinkedIn. The results have been phenomenal.

Brett Blair, Ph.D.Executive Coach

They don’t just offer generic solutions — they take the time to understand your business, your team, and your vision. After a firm-wide training, we updated nearly 100 team members’ profiles, and we continue to see strong engagement.

Katie BushBusiness Development Director

Colleen is a true LinkedIn guru. She knows the most powerful ways to navigate LinkedIn, with tremendous experience working with professionals in nearly every industry imaginable.

Joy LevinMarket Research Strategist

Colleen has guided me through several career changes, helped me build my network, and introduced me to many influencers. I now have a competitive edge in professional networking.

Jennifer Grill

Explore network-led growth.

One call. Thirty minutes. We'll help you identify where to start.

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