About

Making LinkedIn work for business since 2011.

Intero Advisory helps B2B companies build credibility, strengthen relationships, and create more conversations. LinkedIn is our expertise. It’s Business, Not Social™ is our methodology.

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Practitioners

The team you’ll work with.

Colleen McKenna

Colleen McKenna

Founder, Principal

Author of It's Business, Not Social™ and the practitioner behind the methodology.

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Liza Slavin

Liza Slavin

Partnerships + LinkedIn Coach

100+ client engagements, turning strategy into everyday practice.

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Jim Cusick

Jim Cusick

VP, Growth

Shapes Intero's strategy and tactics for delivering services. Creator of Intero Insight's suite of products.

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What we believe

It's Business, Not Social™

Our approach has always been rooted in a few non-negotiables.

Human-First

We use relationship information to give people a better place to start. Your team helps assess the relationship and decides how to approach the conversation.

Outcomes Over Vanity

Everything is measured against real business results — pipeline, hiring, authority. Not likes, not impressions, not follower counts.

AI as Assistant, Not Author

We use AI to draft and research. Our team checks the work and makes the decisions. The technology serves the methodology, not the other way around.

Our story

Founded in 2011.

Intero Advisory is one of the longest-running LinkedIn-focused advisory firms in B2B.

For fifteen years we've helped leaders and their teams turn LinkedIn into a real business tool — and we've evolved every step of the way. Today our methodology combines the human-first approach that's always worked with the technologies that make it better: AI capability, intelligent automation off the LinkedIn platform, and tools that give our clients an edge without sacrificing authenticity.

The fundamentals haven't changed. The way we execute them has.

800+
organizations served
15 yrs
It's Business, Not Social™
30K+
hours inside LinkedIn

Why we built Intero Insight.

We kept seeing the same thing: someone preparing to reach out cold when a colleague already knew the person. The relationships were there, but nobody could see them.

Intero Insight grew out of years of comparing connection exports with the lists clients wanted to reach. It brings those relationships into view and helps people decide where to start.

Explore Intero Insight →

Let’s chat about what’s possible.

Tell us how you’re using LinkedIn today and where you want to go. We’ll explore what could help you get there.

Let’s chat