About

The network is the asset. We build the system to use it.

One of the longest-running LinkedIn-focused advisory firms in B2B — we help organizations that grow through trust and relationships, not cold volume, activate the network they've already built.

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The team

Strategists & builders.

Every client works directly with our team — three people with tens of thousands of hours inside LinkedIn.

Colleen McKenna

Colleen McKenna

Founder, Principal

Author of It's Business, Not Social™ and the practitioner behind the methodology.

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Liza Slavin

Liza Slavin

Partnerships + LinkedIn Coach

100+ client engagements, turning strategy into everyday practice.

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Jim Cusick

Jim Cusick

VP, Growth

Builds Intero's tools and AI capability, including Intero Insight.

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What we believe

It's Business, Not Social.™

Our approach has always been rooted in a few non-negotiables.

01

Human-First

Authentic relationships outperform automation every time. We don't spam, we don't automate outreach, and we never outsource your voice.

02

Outcomes Over Vanity

Everything is measured against real business results — pipeline, hiring, authority. Not likes, not impressions, not follower counts.

03

AI as Assistant, Not Author

We use AI to draft and research. Humans decide and voice. The technology serves the methodology, not the other way around.

Our story

Founded in 2011.

Intero Advisory is one of the longest-running LinkedIn-focused advisory firms in B2B.

For fifteen years we've helped leaders and their teams turn LinkedIn into a real business tool — and we've evolved every step of the way. Today our methodology combines the human-first approach that's always worked with the technologies that make it better: AI capability, intelligent automation off the LinkedIn platform, and tools that give our clients an edge without sacrificing authenticity.

The fundamentals haven't changed. The way we execute them has.

800+
organizations served
15 yrs
It's Business, Not Social™
30K+
hours inside LinkedIn

Let's talk. We'll tell you where to start.

One call. Thirty minutes. No pressure.

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