Think about your role for a moment: how has it changed in the past few years—even if your title hasn’t? As business owners and leaders, it’s critical to recognize how these shifts impact the entire organization. LinkedIn CEO Ryan Roslansky recently highlighted a striking trend: since 2016, the skills required for an average job have changed by 40%, and by 2030, that figure could surge to 70%. We’re looking at a transformed workforce and workplace—where adaptability will define our ability to thrive.
The conversation focused on India and Asia, but his insights resonate universally. Whether you’re an employee or a business owner, one thing is clear: “business as usual” is evolving.
And it isn’t happening in sweeping moves—it’s unfolding day by day, bit by bit.
Think back to 2016—your work likely looked different. If the titles and tasks assigned to each role haven’t changed much, the tools and methods certainly have. These gradual but steady shifts impact everything from the skills your team needs to how you reach customers—and ultimately, how competitive your business remains.
So, how do we ensure our organizations don’t just keep up but actively thrive in this shifting landscape?
Here are three core strategies inspired by Roslansky’s insights—digital engagement, intentional networking, and continuous skill development—to help your team stay adaptable, resilient, and ready for what’s next.
Lean into Digital Engagement
Digital engagement, mainly through video, has transformed how we connect, learn, and build trust in the professional world. Roslansky pointed out that professionals—especially in India—use video on LinkedIn to boost visibility and expand their networks. For businesses of all sizes, video isn’t just a trend—it’s essential for building credibility and creating authentic connections with customers.
Are you showing up in a way that builds trust? Encourage your team to experiment with the following:
- Short video updates on projects or company news
- Behind-the-scenes glimpses of your team culture and daily operations
- Thought leadership segments that allow your experts to shine
By thoughtfully incorporating video and other digital tools, you don’t just increase brand awareness; you build trust, positioning your business as accessible, relatable, and contemporary. This digital-first approach strengthens customer relationships and keeps your business nimble in a world that values authenticity and visibility.
Encourage Intentional Networking
LinkedIn’s data shows that professionals in India are connecting at remarkable rates, outpacing the global average. This trend raises a valuable question: are we here at home being as intentional with our networking? Purposeful connections create advantages that go beyond typical networking.
Challenge your team to connect with intention. A single, strategic relationship in a complementary field can lead to:
- Fresh perspectives to solve recurring challenges
- Innovative solutions that improve business strategies
- New opportunities for collaboration and growth
When each team member broadens their network thoughtfully and brings new ideas back to the organization, they enrich the team’s collective perspective. The more voices, experiences, and insights we bring, the better equipped we are to meet and adapt to changing industry demands.
Prioritize Skill Development for Role Evolution
The rapid pace of change means yesterday’s skills may not solve tomorrow’s challenges. According to Roslansky, the skills required for most jobs could be 70% different by 2030. Continuous skill-building isn’t just beneficial—it’s necessary for individuals and organizations.
Imagine if everyone in your company committed to mastering one new skill each quarter. This practice fosters a culture of growth, helping your team remain resilient and adaptable. Encourage skill development that aligns with your business needs, focusing on:
- Digital literacy and familiarity with evolving tools
- Leadership and people management to strengthen team dynamics
- Strategic thinking to enhance problem-solving
- Industry-specific technical skills that keep your business competitive
Each new skill strengthens a team ready to handle the next shift. Investing in continuous skill development enhances your team’s capabilities; it also builds resilience in your business for the long term.
Why These Steps Matter
Each small change might seem insignificant on its own, but collectively, it can transform your organization. When everyone commits to digital engagement, purposeful networking, and continuous learning, you’re not just keeping pace with change—you’re preparing for the future.
Whether you’re a solo entrepreneur or leading a team of hundreds, these actions make a meaningful difference in a world where adaptability is essential. As Roslansky emphasized, “If you’re not changing your job, your job is changing on you.” By proactively embracing these shifts, you’re not just navigating an evolving landscape—you’re confidently leading your team through it.
What’s one small step you can take today for you and your team? Start building resilience with these three strategies:
- Develop a digital engagement plan that showcases your team’s expertise.
- Set intentional networking goals to expand your team’s influence and insight.
- Create a structured skill development program aligned with your business’s future needs.
Don’t wait for change to overtake you—implement these steps now to lay the groundwork for sustainable growth and adaptability in an ever-evolving business landscape.
