in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

Tactical Guide for Salespeople Using LinkedIn InMails

July 31, 2024
You or your sales team may also be using LinkedIn, InMails and Messages to reach your prospective clients. LinkedIn...

A Tactical Guide for CEOs to Manage LinkedIn InMails and Messages

July 24, 2024
As a CEO or senior executive, your LinkedIn inbox is likely overflowing with InMails and messages, many of which may...

Attention is the Beginning

May 16, 2024
For those short on time: I get it. AI is a potential threat, another thing to learn, spend money on, pay attention to,...

Should you Build a GPT?

May 8, 2024
Most who read or skim this blog will not build a custom GPT for themselves or their company. Many will only be...

Getting Deep With Sales: A Coaching Strategy to Unlock Revenue

March 8, 2024
In today's competitive landscape, LinkedIn emerges as a networking platform and an indispensable deep-selling tool that...

Stepping Forward into 2024.

February 26, 2024
Back in November, I wrote a blog post, The Day Expertise Became a Commodity. I meant every word, and toward the end, I...