in:form by Intero Advisory
Featured Insights for
B2B leaders + professionals
- Colleen McKenna
Centers of Influence: The LinkedIn Strategy That Compounds
Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.
Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.
LinkedIn is the tool. Use it like one.
Curated + Updated
Blog Posts
We have been writing since 2011.
Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.
July 31, 2024
You or your sales team may also be using LinkedIn, InMails and Messages to reach your prospective clients. LinkedIn...
July 24, 2024
As a CEO or senior executive, your LinkedIn inbox is likely overflowing with InMails and messages, many of which may...
May 16, 2024
For those short on time: I get it. AI is a potential threat, another thing to learn, spend money on, pay attention to,...
May 8, 2024
Most who read or skim this blog will not build a custom GPT for themselves or their company. Many will only be...
March 8, 2024
In today's competitive landscape, LinkedIn emerges as a networking platform and an indispensable deep-selling tool that...
February 26, 2024
Back in November, I wrote a blog post, The Day Expertise Became a Commodity. I meant every word, and toward the end, I...
