in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

Just One Introduction at a Time

October 10, 2019
I’m continually talking about maximizing your network by asking for and making introductions. I talk about Centers of...

Emmanuel Laroche: Serving Up Authenticity As Everyone’s Favorite Flavor

October 8, 2019
Emmanuel Laroche is part scientist, part artist. With an entire career in the flavors industry, he talks about the...

Employee Referral Programs Are a No-Brainer

October 1, 2019
When you’re facing a major challenge, it’s sometimes really tough to identify a solution. I know this is true in life,...

The LinkedIn Job Feature is Better Than Ever

September 24, 2019
Are you looking for a new job? Jobless and need a new career? Curious to see what opportunities are out there? You may...

Lead + Company Lists — A New Sales Navigator Feature

September 17, 2019
Over the past few months, Sales Navigator has added a few new features to help business professionals with organization...

LinkedIn vs. Facebook: What to do and Where

September 10, 2019
At least once a day as I am scrolling through my LinkedIn homepage, I come across a post that is better suited for...