in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

Two Easy Recommendations for Better Outreach on LinkedIn

May 6, 2020
I’m trying out a new tool called Soapbox from Wistia.This is THE time to try new tools and ideas. Thanks, Teri Kinsella...

6 Tips for B2B Content Marketing During Coronavirus

April 28, 2020
Did you catch our webinar on Getting Your Content Right with Yvonne Lyons from Right Source Marketing? If not, it’s...

A Little at a Time

April 22, 2020
Whether you contribute to your organization, top or bottom line, read on, let this post encourage you.

Optimizing LinkedIn for Your Job Search

April 15, 2020
Please use LinkedIn for your job search.

Being a First-Timer Means It’s Okay to be Just Okay

April 1, 2020
Did you watch the 60 Minutes episode with Brené Brown? If not, please do.