in:form by Intero Advisory

Featured Insights for

B2B leaders + professionals

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
    Curated + Updated

    Blog Posts

    We have been writing since 2011. 

    Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

    Purchase Now: It’s Business, Not Social™

    September 30, 2020
    From the Author: Over the years, people have suggested that I write a book. My answer was always the same, “No way.”

    Nurture Your Network and See Doors Open

    September 16, 2020
    Nurturing our network is something we all know we SHOULD do, but we often find ourselves not carving out the time to do...

    Leaving Your Previous Company? Don’t Forget the Separation Process on LinkedIn.

    September 9, 2020
    It is no secret that the pandemic has left many people jobless and in a slump. With over 8% of the US population still...

    Merging Multiple LinkedIn Pages

    September 2, 2020
    There may be a number of reasons that you have multiple company pages. Whether you created a company page back before...

    Quick Tip: Add Your Name Pronunciation on LinkedIn

    August 26, 2020
    Do you have a name that often gets mispronounced? Or, do you ever see someone’s name that you are about to have a...

    You Being Rogue on LinkedIn Yields LIttle to No Results

    August 19, 2020
    I have lots of conversations about the need for a process and our process in particular.

    Want to Increase Your Sales Results? Start a Conversation

    August 12, 2020
    I’m a reader. So, I like a great post featuring well written, informative insight. Here’s an example of a post that...