in:form by Intero Advisory

Blog Author

Colleen McKenna

Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

Beyond the Noise: Approach LinkedIn Strategically in 2024 with Our It's Business, Not Social™ Methodology

January 4, 2024
It's Business, Not Social™ is more than our tagline. It captures what we believe and differentiates us, and while...

The Day Expertise Became a Commodity

November 16, 2023
It’s been a year since I was first introduced to ChatGPT. My reaction then couldn't be more distant from my reaction...

Engaging Your Weak Ties

October 12, 2023
In my book "It’s Business, Not Social," I decided to structure the writing so that the topics remain relevant over...

Business Growth Happens When You Leverage LinkedIn Networks Companywide

July 13, 2023
Consider your company’s collective network a critical piece of your competitive advantage and part of your business...

Maximize LinkedIn for Your Industry 4.0 Transformation

June 13, 2023
The intersection of Industry 4.0 and LinkedIn Industry 4.0 heralds a transformational shift in manufacturing, led by...

Maximize Your Association’s Revenue: Essential Strategies for Business Development Professionals

June 2, 2023
In this article, we’ll dive into best practices and ways to leverage LinkedIn.com and LinkedIn Sales Navigator,...