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    LinkedIn Sales Navigator, CRMs - What Do You Need?
    Drives Sales

    LinkedIn Sales Navigator, CRMs - What Do You Need?

    January 31, 2024

    Among B2B marketers, LinkedIn stands out as a powerhouse - from research, competitive analysis, and...

    Written by
    Colleen McKenna
    Beyond the Noise: Approach LinkedIn Strategically in 2024 with Our It's Business, Not Social™ Methodology

    Beyond the Noise: Approach LinkedIn Strategically in 2024 with Our It's Business, Not Social™ Methodology

    January 4, 2024

    It's Business, Not Social™ is more than our tagline. It captures what we believe and differentiates...

    Written by
    Colleen McKenna
    The Day Expertise Became a Commodity

    The Day Expertise Became a Commodity

    November 16, 2023

    It’s been a year since I was first introduced to ChatGPT. My reaction then couldn't be more distant...

    Written by
    Colleen McKenna
    Engaging Your Weak Ties
    CEOs Connections A Network

    Engaging Your Weak Ties

    October 12, 2023

    In my book "It’s Business, Not Social," I decided to structure the writing so that the topics...

    Written by
    Colleen McKenna
    Business Growth Happens When You Leverage LinkedIn Networks Companywide
    CEOs

    Business Growth Happens When You Leverage LinkedIn Networks Companywide

    July 13, 2023

    Consider your company’s collective network a critical piece of your competitive advantage and part...

    Written by
    Colleen McKenna
    Maximize LinkedIn for Your Industry 4.0 Transformation
    CEOs

    Maximize LinkedIn for Your Industry 4.0 Transformation

    June 13, 2023

    The intersection of Industry 4.0 and LinkedIn Industry 4.0 heralds a transformational...

    Written by
    Colleen McKenna
    Maximize Your Association’s Revenue: Essential Strategies for Business Development Professionals
    CEOs LinkedIn Sales Navigator

    Maximize Your Association’s Revenue: Essential Strategies for Business Development Professionals

    June 2, 2023

    In this article, we’ll dive into best practices and ways to leverage LinkedIn.com and LinkedIn...

    Written by
    Colleen McKenna
    Creating Strategic Connections: Get Deeper for Better Sales Performance

    Creating Strategic Connections: Get Deeper for Better Sales Performance

    March 29, 2023

    According to the 95-5 rule, only 5% of your potential buyers are ready to buy within any quarter,...

    Written by
    Colleen McKenna
    No More Spray and Pray – Sell Smarter – Account-Based Sales
    Get Smarter

    No More Spray and Pray – Sell Smarter – Account-Based Sales

    February 14, 2023

    Account-based selling is not new, however, it is not common among most sales teams. ...

    Written by
    Colleen McKenna
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