Did you catch this week’s video walkthrough?
This week’s video walkthrough on YouTube shows you how to utilize the “Creator mode” setting on LinkedIn. Creator mode is a setting in your profile that allows you to expand your reach and grow your influence on LinkedIn.
Creator mode is a great feature for content machines— people who are constantly sharing and creating original content.
The major change that will happen when creator mode is enabled is that the Connect button on your profile will change to Follow. You will also have access to LinkedIn Live, as well as the Newsletters feature; however, there are stipulations with these features that will be dependent on the number of followers you have.
Remember, all connections are followers, but not all followers are connections! By taking away the connect button, you could be missing out on opportunities, including connecting with potential prospects or candidates. Not everyone is an expert on LinkedIn, and they may not realize they are not taking the additional step to connect with you.
Be sure to check out this week’s video walkthrough for more on creator mode, and how you can take advantage of this feature if it aligns with your goals an initiatives on LinkedIn!
Want more guidance on LinkedIn? Our profile development, ongoing management, coaching, and training services can easily allow your organization to change the way current employees and leadership are showing up and utilizing LinkedIn. Reach out to us for more information on how you can maximize your organization’s LinkedIn strategy for business development, branding, and recruiting initiatives.
