Colleen shares so much of her LinkedIn expertise with listeners and Matt Isales, Owner of iSales Solutions and Host of Sales Stackr podcast. From how to build and execute a LinkedIn strategy to live streaming, this podcast is chock full of great information for sales and marketing leaders.
Show Notes:
0:00 Introduction
2:07 Colleen discusses her background in sales
5:39 The advantages of using LinkedIn over other social media platforms
9:10 How LinkedIn provides more access
12:26 Why you shouldn’t sell directly through LinkedIn
17:29 The steps Intero takes to kick off a client engagement
20:05 Steps to follow when you’ve downloaded your network
25:49 Setting up your LinkedIn messaging
26:51 Sharing content on LinkedIn
30:58 How you can stay consistent with your LinkedIn strategy?
35:21 How long does it take to see results from your LinkedIn strategy?
38:15 Colleen discusses Intero’s go-to tools
42:14 Colleen and Matt discuss the personality and sales support app Crystal
46:36 How Intero is getting into live streaming
47:48 Intero’s LinkedIn Mastery program
48:59 Colleen’s advice for growing online presence for sales leaders and business owners
50:54 Colleen discusses her highlights from the interview
Links:
Hootsuite – https://hootsuite.com/
Grammarly – https://www.grammarly.com/
HubSpot – https://www.hubspot.com/
Calendly – https://calendly.com/
Dux-Soup – https://www.dux-soup.com/
Sales Navigator – https://business.linkedin.com/sales-solutions/sales-navigator
Point Drive – https://business.linkedin.com/sales-solutions/blog/linkedin-sales-navigator/2017/04/introducing-pointdrive
Google docs – https://docs.google.com
