Your professional network is one of your most valuable business assets. Period. If you disagree with this statement perhaps it’s because you don’t have a good network.
Maybe you’ve never taken the time or extended the effort to get to know others in your industry, market, company, alumni network or community.
Maybe you’ve changed industries, roles or cities and your network seems woefully out of date and less than helpful in your new endeavor.
Maybe you realize that, after connecting with a whole lot of people over the last few years (and as LinkedIn grew up), you don’t know many people in your network, let alone the most important ones: the Centers of Influence.
Or maybe you have lost track of how influential LinkedIn actually is and how it now has more than 530 million members (11/17) and has more active decision makers than any other social platform.
Regardless, I see more and more people explaining the types of networks they have or don’t have. Last week on two separate calls, clients expressed how they didn’t think their networks were going to be helpful to them in their current role. One was previously a recruiter and is now in business development in a different industry and another is a former CEO launching a new business. No worries, whether taking your current network and intentionally maneuvering it to include a new group of connections or gutting it entirely, it’s worth the exercise.
Why?
Your network should serve as a source of information, inspiration and referral. Your LinkedIn network specifically should be the bridge to new jobs, career opportunities, boards, partnerships, talent for your company and, of course, prospective and current client relationships.
Your network also provides a way to help others succeed.
The list goes on and on. Are you the person that knows who’s who and can offer to make the introduction?
Look at your network and consider quality over the sheer size. It’s a lot like followers in social media. The shift is underway from Followers to the engagement of those Followers. Do they really pay attention and take the time to engage with you and your company? That’s the real metric.
The same with your network.
Your strategy drives this activity. For CEOs, leaders and so many others, it’s about knowing the people you connect with and having a reason to be connected to them. (If you are a recruiter or in business development where you have to cast a wide net, that’s different. It is much more about the numbers for you).
Know why you are deciding to connect with someone. It could be any of the following:
Download your network into a spreadsheet and sort it by name, position or company.
The goal is to end up with a network that means something to you and enables you to engage with and potentially help the right people connect with others.
If this post sounds a bit mercenary, that’s not the intent. More and more people I talk with want to know the people they are connecting with. That makes good business sense; better business sense than having the largest address book when you can’t actually dial up anyone listed and have a actual conversation.
From LinkedIn’s Help Center (10/17)
By the way, you can remove only one person at a time.
How do you decide who to connect with? Let us know, we’ll add them to the list.
Personalize your invite so they know why they should accept your invite. It’s a missed opportunity to press the Connect button on LinkedIn and not personalize your invitation request. See a tip below for personalizing your message on your iPhone.
On your desktop, always go to their profile and click Connect from there and add a message.
On the iPhone you can personalize your connection request by going to:
Thanks for reading, don’t forget to share this with a friend or colleague.
This post was originally published on Intero Advisory’s website in November 2017. Please note that LinkedIn is constantly changing. While it’s current now, it may not be in the coming weeks or months.