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Featured Insights for

B2B leaders + professionals

  • Colleen McKenna

Centers of Influence: The LinkedIn Strategy That Compounds

Your company already has the network. The referrals aren't flowing because no one has built the system to activate it.

Centers of Influence don't require more connections. They require the right ten. Put your whole team on the same model and watch what compounds.

LinkedIn is the tool. Use it like one.

 

 

Venn diagram showing a Center of Influence at the intersection of Ideal Market and Hard-Won Trust, with Strategic Alignment, Authentic Value, and Mutual Growth listed in the overlap.
Curated + Updated

Blog Posts

We have been writing since 2011. 

Because of that we have curated and updated our blogs for B2B leaders and professionals to thrive in 2026 and beyond.

Before and after comparison graphic. Left column dark teal background white text: Most People — connect and forget, ignore the data, miss the opportunity. Result: Years of contacts. Zero strategy. Right column white background dark teal text: What's Possible — download your full network, analyze it in minutes, find wins hiding in plain sight. Result: Same network. New results. Footer bar: It's Business, Not Social™ | Intero Advisory.
LinkedIn Strategy, Centers of Influence, Tutorial, Network

Download Your LinkedIn Network and Actually Use It

April 2, 2026
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LinkedIn Strategy, Sales, AI, Search, Content Strategy

A Better LinkedIn Content Strategy Builds All Four Layers

March 24, 2026
Most people mistake LinkedIn for a distribution channel when it is really a trust system. The feed is important....
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Before and after comparison of LinkedIn sponsorship outreach. Before: connect and pitch immediately, lead with the package, sponsorship ask in the first message. Result: no response. After: map your network first, research before you reach out, lead with what they need. Result: the message gets returned.
Business Development, LinkedIn Strategy, Corporate Partnerships, Associations

Use LinkedIn Like This. Association Sponsorships Follow.

March 17, 2026
My friend Bruce Rosenthal has been saying this for years: most association professionals approach corporate...
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Sales Navigator, Business Development, LinkedIn Strategy, Centers of Influence, Referrals, Sales

Centers of Influence: The LinkedIn Strategy That Compounds

March 16, 2026
Connected isn't the same as trusted. That distinction is at the center of everything we teach at Intero Advisory, and...
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Hand-drawn bar chart showing the 80/15/5 LinkedIn engagement breakdown: 80% Occasional Show-ups, 15% Leaning In, and 5% System Builders who produce real results.
Branding, Content, Business Development, LinkedIn Strategy, Associations

The 5% Who Get It Change Everything | Colleen McKenna

October 16, 2025
Most professionals are on LinkedIn. Few are using it. Even fewer have built a system that compounds. That is the...
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Process flow graphic showing a LinkedIn post sent directly to an email inbox with the label "Send directly with context." Text reads: Their inbox. Not their feed. You control the distribution. Or you wait on the algorithm. Intero Advisory, It's Business, Not Social™.
Training, Content, Engagement, Tutorial, LinkedIn Tactics

The Overlooked Tactic That Gets More Eyes on Your Content

October 3, 2025
You worked hard on that post. The algorithm buried it. This happens every day. Good content, wrong distribution. The...
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