Who We Have Helped:

We've equipped senior executives and professionals with the tools and insights to thrive in the digital landscape.

Our services are tailored to meet the sophisticated needs of CEOs, business leaders, and non technical professionals across sales and marketing, and other business functions.

We have trained, coached, created, developed strategies, and managed complex engagements across over 800+ companies and thousands of professionals.

We are proud to be the go-to advisor for go-to-market strategies, tool adoptions, branding, and job searches.

jordan-skala-engineers_owler_20160227_141407_original-1

Amy Henning

I've had the pleasure of attending four of Colleen's virtual events, and each one has been engaging, insightful and inspiring. Colleen spoke to our EO chapter recently, and our members and their key executives thoroughly enjoyed her workshop and gave it a 5/5 rating. Colleen is not only a wealth of knowledge for using LinkedIn, she's also an engaging speaker who is a pleasure to work with.

Sales Leader, Telecommunications Industry

I must admit I wasn't very excited for a LinkedIn training but I admit it was fantastic. I realize now how much I was losing out on and how much I underestimated the value. I will be sharing this with our leadership and my team.

Executive Coach

Designation

You do great work on the presentations. I've listened to many LI videos, training, etc... Yours is head and shoulders above anything I've heard. I included two LI employee trainers in that statement. --Thank You!!

Joy Levin

Colleen is a true LinkedIn guru. If you have any questions at all on how to maximize this tool for each networking or maximizing career opportunities, I suggest you reach out to her. She now only knows the most powerful ways to navigate LinkedIn, but has tremendous experience working with professionals in nearly every industry imaginable.

Shaun Bradley

Colleen McKenna and her Intero Team are difference makers. As a Vistage Chair, my members have benefited over and over again from her advice on both how to use LinkedIn and also improve the visibility of their companies. They are my go-to for all things LinkedIn.

Jennifer Grill

Colleen has guided me through several career changes throughout the years, helped me build my network, and introduced me to many influencers. Group coaching has empowered me with tools to succeed in my career. I now have a competitive edge in professional networking, and she holds me accountable for taking steps to improve my online presence.

Same Approach, New Capabilities

Intero Advisory is built on the practical, intentional, and responsible use of technology.

We bring clarity and action to every client engagement.

While technology evolves and possibilities expand, our approach remains grounded:

focused, ethical, and results-driven.

2011

Colleen launches Intero Advisory.

Intero—Italian for whole—was designed as an advisory firm that would combine ideas, functions (think sales and marketing), and technology to enhance how professionals show up and work.

After a few months, she anchored the business on advising forward-thinking business professionals looking to build their personal and business brands for client development and recruiting. LinkedIn became the hub.

2012-2016

Intero Advisory expanded its offerings from LinkedIn training and coaching to include LinkedIn profile development and content.

The team grew to support the client base, and focused on starting a done-for-you service.

2016-2020

As Intero grew, Colleen’s daughters joined the team. Throughout the years, several talented people called Intero home, infusing Intero with fresh perspective and a desire to do great work.

Intero launched a significant partnership with Vistage Worldwide, delivering a structured member acquisition program that increased membership and revenue throughout the US.

Colleen expanded speaking partnerships, LinkedIn go-to-market strategy, and content generation with other major organizations.

2020-2024

Intero Advisory continued to grow even as LinkedIn changed and evolved. We specifically navigated the steep overall decline in response rates on LinkedIn triggered by increased salesperson usage during the pandemic and a proliferation of automated tools, such as Chrome extensions.

One of Intero’s superpowers is curiosity. Continually testing and learning, Intero continued exploring different digital tools, including experimenting with AI.

Colleen publishes It’s Business, Not Social™, honing the framework that stays true even when LinkedIn changes.

After ChatGPT’s November 2023 moment, Jim Cusick led a focus on leveraging AI internally and launching an AI analysis tool for LinkedIn Networks and presence (Intero Insight).

2025+

Intero has integrated generative AI into every internal workflow to support client delivery, revenue, and operational excellence with a leaner team.

Intero launches two new lines of business: its generative AI services, developed in collaboration with Jim Cusick from Spark Seneca, and its updated done-for-you service, Proxy.

AI, while previously behind the scenes, is now out front, and we know how to look past the shiny objects and bring business value and expertise to every client engagement.